diff --git a/bp/product/routes.py b/bp/product/routes.py
index dc05d74..f4b71df 100644
--- a/bp/product/routes.py
+++ b/bp/product/routes.py
@@ -68,7 +68,7 @@ def register():
         canon = canonical_html_slug(raw_slug)
         if canon != raw_slug:
             return redirect(
-                host_url(url_for("product.product_detail", slug=canon))
+                host_url(url_for("market.browse.product.product_detail", slug=canon))
             )
 
         # hydrate full product