diff --git a/app.py b/app.py
index fed6bed..cfe2f2a 100644
--- a/app.py
+++ b/app.py
@@ -19,9 +19,9 @@ from bp import (
 )
 
 
-async def coop_context() -> dict:
+async def blog_context() -> dict:
     """
-    Coop app context processor.
+    Blog app context processor.
 
     - menu_items: via shared.services.navigation
     - cart_count/cart_total: via cart service (shared DB)
@@ -50,8 +50,8 @@ def create_app() -> "Quart":
     from services import register_domain_services
 
     app = create_base_app(
-        "coop",
-        context_fn=coop_context,
+        "blog",
+        context_fn=blog_context,
         domain_services_fn=register_domain_services,
     )
 
diff --git a/bp/auth/routes.py b/bp/auth/routes.py
index 58418fe..bc0571f 100644
--- a/bp/auth/routes.py
+++ b/bp/auth/routes.py
@@ -26,7 +26,7 @@ from shared.models import User, MagicLink, UserNewsletter
 from shared.models.ghost_membership_entities import GhostNewsletter
 from shared.config import config
 from shared.utils import host_url
-from shared.infrastructure.urls import coop_url
+from shared.infrastructure.urls import blog_url
 from shared.services.widget_registry import widgets
 
 from sqlalchemy.orm import selectinload
@@ -83,7 +83,7 @@ def register(url_prefix="/auth"):
         if cross_cart_sid:
             qsession["cart_sid"] = cross_cart_sid
         if g.get("user"):
-            return redirect(coop_url("/"))
+            return redirect(blog_url("/"))
         return await render_template("_types/auth/login.html")
 
 
@@ -346,6 +346,6 @@ def register(url_prefix="/auth"):
     @auth_bp.post("/logout/")
     async def logout():
         qsession.pop(SESSION_USER_KEY, None)
-        return redirect(coop_url("/"))
+        return redirect(blog_url("/"))
 
     return auth_bp
diff --git a/bp/auth/services/login_redirect.py b/bp/auth/services/login_redirect.py
index 9dba0a3..ad4f7a3 100644
--- a/bp/auth/services/login_redirect.py
+++ b/bp/auth/services/login_redirect.py
@@ -1,7 +1,7 @@
 from urllib.parse import urlparse
 from quart import session
 
-from shared.infrastructure.urls import coop_url
+from shared.infrastructure.urls import blog_url
 
 
 LOGIN_REDIRECT_SESSION_KEY = "login_redirect_to"
@@ -32,7 +32,7 @@ def store_login_redirect_target() -> None:
 def pop_login_redirect_target() -> str:
     path = session.pop(LOGIN_REDIRECT_SESSION_KEY, None)
     if not path or not isinstance(path, str):
-        return coop_url("/auth/")
+        return blog_url("/auth/")
 
     # Absolute URL: return as-is (cross-app redirect)
     if path.startswith("http://") or path.startswith("https://"):
@@ -40,6 +40,6 @@ def pop_login_redirect_target() -> str:
 
     # Relative path: must start with / and not //
     if path.startswith("/") and not path.startswith("//"):
-        return coop_url(path)
+        return blog_url(path)
 
-    return coop_url("/auth/")
+    return blog_url("/auth/")
diff --git a/bp/blog/ghost/ghost_sync.py b/bp/blog/ghost/ghost_sync.py
index 25c00b2..790b25c 100644
--- a/bp/blog/ghost/ghost_sync.py
+++ b/bp/blog/ghost/ghost_sync.py
@@ -1100,7 +1100,7 @@ async def sync_single_post(sess: AsyncSession, ghost_id: str) -> None:
     if not post.is_page and post.user_id:
         from shared.services.federation_publish import try_publish
         from shared.infrastructure.urls import app_url
-        post_url = app_url("coop", f"/{post.slug}/")
+        post_url = app_url("blog", f"/{post.slug}/")
         post_tags = [tag_map[t["id"]] for t in (gp.get("tags") or []) if t["id"] in tag_map]
 
         if post.status == "published":
@@ -1165,7 +1165,7 @@ async def sync_single_page(sess: AsyncSession, ghost_id: str) -> None:
     if post.user_id:
         from shared.services.federation_publish import try_publish
         from shared.infrastructure.urls import app_url
-        post_url = app_url("coop", f"/{post.slug}/")
+        post_url = app_url("blog", f"/{post.slug}/")
         post_tags = [tag_map[t["id"]] for t in (gp.get("tags") or []) if t["id"] in tag_map]
 
         if post.status == "published":
diff --git a/config/app-config.yaml b/config/app-config.yaml
index 278134e..3aa6a76 100644
--- a/config/app-config.yaml
+++ b/config/app-config.yaml
@@ -3,13 +3,13 @@ base_host: "wholesale.suma.coop"
 base_login: https://wholesale.suma.coop/customer/account/login/
 base_url: https://wholesale.suma.coop/
 title: Rose Ash
-coop_root: /market
-coop_title: Market
+market_root: /market
+market_title: Market
 blog_root: /
 blog_title: all the news
 cart_root: /cart
 app_urls:
-  coop: "http://localhost:8000"
+  blog: "http://localhost:8000"
   market: "http://localhost:8001"
   cart: "http://localhost:8002"
   events: "http://localhost:8003"
diff --git a/services/__init__.py b/services/__init__.py
index d1baee4..11d9769 100644
--- a/services/__init__.py
+++ b/services/__init__.py
@@ -1,9 +1,9 @@
-"""Blog (coop) app service registration."""
+"""Blog app service registration."""
 from __future__ import annotations
 
 
 def register_domain_services() -> None:
-    """Register services for the blog (coop) app.
+    """Register services for the blog app.
 
     Blog owns: Post, Tag, Author, PostAuthor, PostTag, PostLike.
     Standard deployment registers all 4 services as real DB impls
diff --git a/shared b/shared
index b16ba34..798087d 160000
--- a/shared
+++ b/shared
@@ -1 +1 @@
-Subproject commit b16ba34b40291a71a546130862acc00959c225fd
+Subproject commit 798087de9ab76db40e390825aba2cac2faec9b51