diff --git a/bp/blog/ghost/ghost_sync.py b/bp/blog/ghost/ghost_sync.py
index 790b25c..c3d92ee 100644
--- a/bp/blog/ghost/ghost_sync.py
+++ b/bp/blog/ghost/ghost_sync.py
@@ -1004,7 +1004,7 @@ def _build_ap_post_data(post, post_url: str, tag_objs: list) -> dict:
     # Content HTML: title + excerpt + "Read more" link
     parts: list[str] = []
     if post.title:
-        parts.append(f"<p>{html_escape(post.title)}</p>")
+        parts.append(f"<p><strong>{html_escape(post.title)}</strong></p>")
 
     body = post.plaintext or post.custom_excerpt or post.excerpt or ""